Conlon Dart is a multi-faceted wealth management firm that helps their clients navigate an ever-changing financial landscape.
A new approach
As Conlon Dart’s core clientele continues to age, Conlon Dart recognized their need to attract younger clients who are tech savvy and a bit weary of the traditional wealth management firm. In order to help Conlon Dart evolve, we revamped their identity using clean and transparent design, clear graphic communications, honest typography and distinguished colors to create a brand identity that is both knowledgeable and pragmatic.
When developing their website, Conlon Dart’s partners provided us with examples of their existing client types along with new audiences they’d like to target. We saw a great opportunity to feature these client stories directly on Conlon Dart’s website. Working with our copywriter, we created a web presence that concisely visualizes Conlon Dart’s story and services, focusing on a client-driven narrative. To further personalize Conlon Dart, we worked with our photographer to incorporate warm photography of team members in casual settings.