Lino Tagliapietra is one of the world’s most influential glass artists. His work is held at galleries and museums around the world including the De Young in San Francisco, the Victoria and Albert in London, and the Metropolitan Museum of Art in NYC.
Capturing the essence of glass Lino’s team came to us in need of a new digital presence and brand in order to showcase his works outside of galleries. Though Lino has a huge following in the glass scene, through the redesign his team hoped to expand his reach to a broader audience. The key challenge was to figure out how to best capture Lino’s work digitally. As light and movement play key roles in his work, we worked with Lino’s team to develop a media heavy website showcasing videos of rotating pieces and dramatic photography in order to bring the wonder of his works to the digital sphere.