Harnessing the power of influencer marketing, Trenzi connects users with brands to create a personal marketing experience on social media in return for rewards.
Solid build. Flexible product.
Trenzi’s founders needed help creating their product and identity. They initially planned to target fashion retail brands and consumers, with plans to expand to other sectors in the near future. As nothing is certain in the initial stages of a startup, we designed an identity and product that could adapt to different brands and markets. We used subtle warm colors to enrich content and welcome users to share campaigns on social media. Additionally, for simplicity, the application is built on a single code base and works seamlessly in both iOS and Android.
Simplifying a robust system
Within the user interface, we designed simple iconography to succinctly communicate Trenzi’s robust earning methods.
Aside from the several reward earning methods, they also have a donations system where users can put reward dollars towards good causes, such as funding classrooms. We used color-coded elements, red for rewards and orange for donations, to delineate between the two actions while keeping them integrated in a single interface.
Simplifying a robust system
Within the user interface, we designed simple iconography to succinctly communicate Trenzi’s robust earning methods. Aside from the several reward earning methods, they also have a donations system where users can put reward dollars towards good causes, such as funding classrooms. We used color-coded elements, red for rewards and orange for donations, to delineate between the two actions while keeping them integrated in a single interface.
Next
Lino Tagliapietra