What is Broken Link Building?
A way to gain traffic to your site and improve your search engine ranks by fixing other peoples broken links. In the most simple of terms, you find broken links and get others to update that link to point to your site. You fix their problem and gain a valuable link in the process.
An import part of this process is that these broken links must be relevant to your site’s content. For example, if you own a snowboarding site you might look for broken links to pages called “how to begin snowboarding”. If you happen to have a tutorial on snowboarding for beginners, then this is the relevant content you need to replace that link.
So, how do you find broken links? Can you scale this technique?
1. Before looking for Broken Links, profile your content
- Seattle Guide
- Seattle Local’s Guide
- Seattle travel guide
- Seattle map guide
- Seattle map
- Guide to Seattle
2. Finding broken links with Google
- “Guide to Seattle” intitle:links
- “Guide to Seattle” intitle:resources
- “Guide to Seattle” inurl:links
- “Guide to Seattle” inurl:resources
3. Enter the 404 checker
- In an Excel sheet, list all the sources of broken links you find (these are pages that do not exist anymore, etc.)
- Under each source, list all of the URL’s you find that link to that source (these are the links we want to fix!)
4. Now that you've found all the broken links....
- Go to http://mozcheck.com/
- Signup and login
- Get your URLs from Sheet 1 (Sources for broken links)
- Copy and paste it into mozcheck.com
- Get the DA/PA data!
5. Outreach and context for links
- DIY Audio sites (https://www.madisoundspeakerstore.com/links)
- Speaker retailer’s website
- Personal Blogs (http://www.helarc.com/links.htm)
- Direct competitors
- Large Manufacturer of similar products
- Tell them about who you are. Use your real name and your title. Be legit.
- Tell them about all the broken links you can. Help them be successful.
- Save the link you want to replace/have fixed for last. Then mention your site and why its a better replacement
- Be neutral, but cordial and welcoming
6. Recapturing more links from existing broken links
- Site no longer exists
- Site changed direction and no longer caters to previous audience
- Page no longer exists on site
- Site is down