By gaining more links to your website, you have the potential to rank higher in a Search Engine Result Page. Links between sites is how Google measures the relevancy between topics.
If you have a page about photography spots in Seattle, getting a link from a Seattle related website can boost your rank.
The only real way to rank higher on Google is to:
- Generate relevant and useful content (link to post about blogging)
- Get links from authoritative sites to your site
Link building is more about building relationships with people than about the internet. This link building guide will help you building your relationships.