Traver Gallery is one of the country’s premier exhibition spaces for contemporary painting, sculpture, studio glass, and installation art.
As a leading gallery in the western US, Traver needed a new digital presence to reflect their in-studio experience. Traver’s clients vary from long time collectors, new collectors, artists and walk-ins. In order to cater to Traver’s broad audience, we developed a digital experience that allows users to explore by artist, category or exhibition. We used bold typographical elements to reflect Traver’s logo while also keeping the interface clean so the art can speak for itself. Visitors also have the ability to inquire about art pieces online, while Traver’s team can create custom one-page printouts catered to each prospective client.
Lino Tagliapietra’s Seattle Studio